Mark is very helpful and puts a lot of effort in his work. Highly recommended.
Speed Optimisation
Faster websites convert better. Performance optimisation for measurable results.
Every second counts. Slow websites lose visitors, hurt SEO, and cost you money. We diagnose and fix performance issues to achieve exceptional Core Web Vitals scores.
Performance
98
Score
LCP
1.2s
INP
45ms
CLS
0.02
What's included
Core Web Vitals optimisation
Image optimisation
Code minification
Caching configuration
CDN setup
Database optimisation
Render-blocking fixes
Before/after benchmarks
Speed is not optional
53% of mobile visitors abandon sites that take longer than 3 seconds to load. Not slowly browse. Abandon completely.
And it gets worse. Every additional second of load time drops conversion rates by 7%. A 5-second site converts half as well as a 2-second site, and that's real money leaving your business.
Google knows this too. Core Web Vitals (their speed and user experience metrics) directly affect your search rankings. Slow sites get pushed down. Fast sites get rewarded.
Most slow sites aren't fundamentally broken. They're death by a thousand cuts: unoptimised images, render-blocking resources, bloated plugins, inefficient code. Each problem seems minor. Together, they cripple performance.
Who needs speed optimisation?
Speed optimisation delivers results for:
Sites failing Core Web Vitals
Google Search Console shows poor performance metrics. Rankings are suffering as a result.
E-commerce sites losing sales
Your checkout is slow and cart abandonment is high. Every second of delay costs conversions.
WordPress sites gone bloated
Years of plugins and "quick fixes" have accumulated into a sluggish mess.
Businesses where mobile matters
Your analytics show mobile traffic but mobile conversions lag, and it's often a speed problem.
Honest note: If your site already scores well on Core Web Vitals and loads in under 2 seconds, you probably don't need this service. We'll tell you honestly if we don't think optimisation will make a meaningful difference.
How we optimise speed
Comprehensive audit first. We test across devices, connections, and locations to identify exactly what's slowing you down. No guessing, no generic recommendations.
Quick wins, then deep fixes. We start with high-impact, low-effort changes like image optimisation, caching, and compression. Then tackle the harder problems: code efficiency, database queries, architecture.
Real-world testing. Lab scores are nice. What matters is real user experience. We measure actual visitor loading times, not just synthetic benchmarks.
Preserve functionality. Aggressive optimisation that breaks features helps nobody. We test thoroughly, staging changes before touching your live site.
Sustainable results. We document everything and train you on practices that keep the site fast. Speed shouldn't decline the moment we leave.
Why choose us for speed?
Developers, not just auditors
We don't just identify problems, we fix them. Code-level changes that plugins can't handle.
WordPress specialists
We know where WordPress sites typically bog down and how to fix them without breaking functionality.
Hosting control
Your site runs on 365i Hosting. We can tune server settings, caching, and infrastructure, not just the code.
Measurable results
Before and after metrics you can verify yourself. No trust required, just measure the difference.
Performance obsessed
We build fast sites from scratch. This service applies that same obsession to existing sites.
Realistic expectations
We'll tell you what's achievable. Some sites need optimisation. Some need rebuilding. We'll recommend what actually makes sense.
Image optimisation experts
WebP conversion, lazy loading, responsive images, proper sizing. Images are usually the biggest culprit, and we fix them properly.
Ongoing speed monitoring
We can monitor your Core Web Vitals continuously and catch new issues before they hurt rankings.
Speed projects we handle
Core Web Vitals fixes
Getting your LCP, INP, and CLS scores from "needs improvement" or "poor" to "good."
WordPress performance rescue
Untangling years of plugins, themes, and accumulated bloat.
Mobile speed optimisation
Specifically targeting mobile performance where it typically lags behind desktop.
E-commerce speed tuning
WooCommerce optimisation with special focus on product pages and checkout.
Benefits for your business
Better Google rankings
Page speed is a direct ranking factor, so faster sites rank higher.
Lower bounce rates
Visitors stay longer when pages load quickly, reducing bounces.
Higher conversion rates
Every second of delay costs you conversions. Speed = money.
Improved user experience
Fast sites feel professional and build trust with visitors.
How we work together
1
Discovery Call
We learn about your business, goals, and requirements
2
Proposal
You receive a detailed scope, timeline, and investment
3
Build & Refine
We create your solution with regular check-ins
4
Launch & Support
Go live with confidence and ongoing support
Verified Google Reviews
What Clients Say About Our Speed Optimisation
from 72 reviews
Really impressed with the on-boarding attention. I have not had service like this before.
Whilst I haven't dealt with Mark directly as a client, a client of ours hosts with him and the dealings I have had with Mark have been great. Easy to talk to, helpful and knowledgeable.
No words really. I've had a few companies myself and always give my best, and this is the first time I've experienced the same back. What a savour mark has been for us. Can't do enough to help... 10 stars!!!!
Amazing service. Mark is always happy to help and is easy to contact. Highly recommend!
Migrated from A2 Hosting to 365i and the level of customer service and support is absolutely exceptional. What Mark doesn't know about hosting and websites isn't worth knowing. He goes past just hosting and is always willing to help. Great to feel in safe hands. Highly recommend.
365i are fantastic! I'm not very good with IT and every one of my needs have been met with a friendly and beyond helpful response. My most recent issue (self created I may add) was dealt with swiftly by Mark who I cant thank enough for his efforts supporting me. Thank you for a great service!
After speaking with a few web companies, I decided to go with Mark and I'm glad I did. The website is fast, professional and performs brilliantly. I was amazed when he showed me it had achieved 100 out of 100 on Google PageSpeed. What impressed me most though was the ongoing support. Mark genuinely cares about his clients and wants their business to succeed. Highly recommended.
excellent company for all your web needs. Very knowledgeable very quick results and excellent communication. Recommended.
Thanks 365i for going above and beyond on my Daughters wedding website. A friendly, professional service, a good quality look and feel and functionality we didn't even know we needed. Would definitely recommend you !
Frequently asked questions
Why is my website so slow?
Common causes include unoptimised images, too many plugins, render-blocking resources, poor hosting, bloated themes, and database inefficiency. Usually it's multiple small issues combining. A speed audit identifies your specific problems.
What is a good website speed score?
For Google's Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. PageSpeed Insights scores of 90+ on mobile are excellent. Desktop is usually easier; mobile performance is the real challenge.
What are Core Web Vitals?
Core Web Vitals are Google's metrics measuring user experience: LCP (Largest Contentful Paint) measures loading, INP (Interaction to Next Paint) measures responsiveness, and CLS (Cumulative Layout Shift) measures visual stability. They directly affect rankings.
Does website speed affect SEO?
Yes, page speed is a confirmed Google ranking factor. Slow sites rank lower, especially on mobile. Beyond rankings, slow sites have higher bounce rates and lower conversions. Speed affects both visibility and revenue.
Ready to get started with speed optimisation?
Let's discuss how we can help your business.
Get in touch