Mark is extremely knowledgeable and a great person to speak and learn from - highly recommend his services!
AI Visibility
Prepare your business for AI-powered search with our pioneering AI Site Identity services.
ChatGPT, Google AI, Claude, and Copilot are changing how people find businesses. Our AI Site Identity services ensure AI systems understand and accurately represent your business.
AI Assistant
Official Standard
Built on the AI Visibility Definition
Our services implement the AI Visibility Definition, the open standard we created to help businesses be accurately discovered by AI systems. This isn't theory; it's a practical framework with official specifications now being adopted industry-wide.
The search landscape is changing
Millions of people now ask ChatGPT, Claude, Copilot, and Google's AI for recommendations instead of typing keywords into search. "What's a good web designer near me?" "Which accountant should I use?" "Where can I buy organic dog food?"
When AI answers these questions, is your business even mentioned? And if it is, is the information accurate?
This is AI visibility: how AI systems understand, represent, and recommend your business. It's not replacing traditional SEO; it's adding a new layer to how customers find you.
Most businesses haven't even thought about this yet. Which means right now, while the field is uncrowded, is exactly the time to establish your presence in AI-powered search.
200M+
Weekly ChatGPT users
40%
Gen Z use AI for search
60%
AI search growth YoY
5+
Major AI platforms
What's included
Everything you need to establish and maintain your AI presence
AI Visibility audit
Custom AI discovery files
Schema.org structured data
AI-optimised content strategy
Ongoing monitoring
Integration with SEO
Multi-platform verification
Correction campaigns
Who needs AI visibility?
AI visibility matters most for:
Service businesses people research
When someone asks AI for a solicitor, accountant, or web designer, you want to be in that conversation.
Local businesses with reputation
If you've built a strong reputation, AI should know about it and recommend you appropriately.
Early adopters wanting competitive advantage
While competitors ignore AI search, you can establish authority that becomes harder to challenge later.
Businesses finding incorrect AI responses
If ChatGPT or Claude gives wrong information about your business, we can help correct it.
Honest note: If your business model depends on one-off transactions with price-sensitive customers who don't research, AI visibility may not be your priority. But for anyone where trust and reputation matter, it's increasingly essential.
How AI Discovery Files Work
Your website speaks to AI systems through structured files they can understand
Your Website
We add AI discovery files to your site's root directory
AI Discovery Files
llms.txt, ai.json, brand.txt provide structured identity data
AI Systems
ChatGPT, Claude, Gemini read and understand your business
Accurate Responses
Users get correct information about your business
Ready to get started?
Get Your AI Identity SetupHow we approach AI visibility
AI Site Identity files. We implement the AI Visibility Definition specifications (llms.txt, ai.json, brand.txt, and other machine-readable files) that explicitly tell AI systems who you are, what you do, and how you want to be represented.
Structured data enhancement. Schema.org markup helps AI understand your business context: services, locations, credentials, relationships. The richer the data, the more accurately AI can represent you.
Content optimisation for AI. AI extracts information differently than search engines. We ensure your key messages are formatted in ways AI systems can reliably understand and cite.
Verification and correction. We test what major AI systems say about you and work to correct inaccuracies through proper channels and authoritative signals.
Ongoing monitoring. AI understanding evolves. We track how your business appears in AI responses over time and adjust strategies accordingly.
Why choose us for AI visibility?
We don't just implement AI visibility. We created the standard
Pioneers in this field
Mark McNeece created the AI Visibility Definition, the open-source standard for AI discovery files now being adopted across the industry.
Specification authors
We wrote the specs for llms.txt, ai.json, brand.txt, and other AI Site Identity files. We don't just implement standards, we help create them.
Technical implementation
We're developers, not just consultants. We implement AI visibility correctly, not just report on what should be done.
Integrated with web and SEO
AI visibility works best when integrated with your overall digital strategy. We handle websites, SEO, and AI visibility as a cohesive whole.
Free audit tool
Our AI Visibility Checker gives you an instant assessment of your current AI discoverability, no signup required.
Early mover advantage
We've been working on AI visibility since before most people knew it existed. That head start means practical experience others lack.
Open source commitment
The AI Visibility Definition is open source under CC BY 4.0. We believe in shared standards, not proprietary lock-in.
Multi-platform testing
We test across ChatGPT, Claude, Gemini, Copilot, and others. Your visibility is verified across all major AI systems.
AI Platforms We Optimise For
Your business will be discoverable across all major AI systems
ChatGPT
OpenAI's conversational AI with 200M+ weekly users
Claude
Anthropic's AI assistant known for accuracy
Google Gemini
Google's AI integrated into Search and Workspace
Microsoft Copilot
AI assistant built into Windows and Office
Perplexity
AI-powered search engine gaining rapid adoption
Grok
xAI's AI with real-time X/Twitter integration
AI visibility projects
Complete AI Site Identity implementation
Full setup of all AI discovery files, structured data, and content optimisation.
AI visibility audits
Comprehensive assessment of how AI systems currently understand your business.
Correction campaigns
Fixing inaccurate AI responses about your business through proper signals.
New site builds with AI visibility
Websites built from the ground up with AI discoverability integrated from day one.
Benefits for your business
Why AI visibility matters for your bottom line
Be accurately represented in AI responses
Ensure ChatGPT, Claude, and Gemini describe your business correctly.
Stay ahead of competitors
Most businesses haven't even heard of AI visibility. Get there first.
Future-proof your digital presence
AI search is the future. Prepare now while it's still early.
Complement traditional SEO
AI visibility works alongside your existing SEO strategy.
How we work together
1
AI Visibility Audit
We test what AI systems currently say about your business
2
Strategy & Files
We create your custom AI discovery files and structured data
3
Implementation
Files are deployed and your site is optimised for AI crawlers
4
Monitor & Improve
Ongoing tracking and adjustments as AI systems evolve
Verified Google Reviews
Trusted by UK Businesses
from 68 reviews
No words really. I've had a few companies myself and always give my best, and this is the first time I've experienced the same back. What a savour mark has been for us. Can't do enough to help... 10 stars!!!!
We have recently migrated our website to 365i. With Marks help not only was the migration seamless and speedy but Mark fixed a lot of persistent issues that had been around for ages. Since then the support we have got from Mark is exemplary and I simply could not have wished for better. Mark provides the best support packages you could wish for and this is the best business decision we have made in years. Perfect!!!
Mark has been extremely helpful with some website and system issues we recently faced, offering easy solutions to all of the problems without any fuss at all. We cannot thank you enough for all of your help!
I don't know what to say???! Absolutely BLOODY Marvellous!! Mark on ticket chat, live chat, customer service top notch so easy to get in contact and so super helpful! THanks guys!
I needed to move my domain from the current provider to a new one with excellent service and superb customer focus - especially as I'm pretty hopeless with the web management side of IT! I found the company that gave me all of that and more in 365i. Absolutely brilliant service and help right from the start - in fact even before the start because Mark helped me sort the whole process out before I'd signed up. Can't beat that. Recommended. 7 stars,11/10. Thanks again Mark for all your help (and patience)!
Exceptional Website Development Experience! Working with Mark was an absolute pleasure. He understood our vision for the Grange Transport website and brought it to life beautifully. His attention to detail, creativity, and responsiveness throughout the entire process was outstanding. The final result was a modern, user-friendly site that perfectly reflects our brand and has already received fantastic feedback from our clients and staff. We couldn’t be happier and highly recommend his services to anyone looking for top-notch website development! Thank you Mark!
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Frequently asked questions
What is AI visibility?
It's how AI systems like ChatGPT, Claude, and Google's AI understand and represent your business when answering questions.
Why does AI visibility matter?
Millions of people now ask AI for recommendations. If AI doesn't know about you, or gets it wrong, you're missing potential customers.
How is this different from SEO?
Traditional SEO focuses on search engine rankings. AI visibility ensures AI systems have accurate, structured information about your business to use in responses.
What are AI discovery files?
Files like llms.txt, ai.json, and others that provide AI systems with structured information about your business, like a machine-readable business card.
Ready to improve your AI visibility?
Start the AI Identity Setup process and ensure AI systems accurately represent your business.
Get Your AI Identity Setup